Content is the heart and soul of your website - it connects you with your prospects, customers and other interested people. It captures their attention and interests them by describing your products and services. It establishes your credentials and creates the trust required to move towards a sale. It also provides the means for search engines to understand your website and rank it in their search results.

In today's fast-paced world, your content  will be changing continuously - sometimes monthly, weekly, daily or even hourly, depending on the nature of your business. Customers love to see a dynamic website - it keeps them coming back. The same is true of search engines.

So it is absolutely vital that you take charge of your website content in-house and avoid being reliant on others who charge for their time, may not understand your business and may not be able to react as quickly as necessary.

With the proliferation of tablets and smartphones, all capable of displaying your website, mobile optimisation  is essential to ensure that your content is represented appropriately across popular devices.

These factors are the crucial components of a good Website Content Management System (WCMS).

We begin with a brief reminder of the purpose of a website content management system, it's obvious benefits and a quick explanation of how we go about building a content-managed website: 

The Basics of website content management systems

We recommend a couple of website content management systems: 

Which website content management system?

To help you to decide what functionality you might want, we have brainstormed a list of website content management system features. 

Features to look out for when chooseing a website content management system

Finally, we explain how content management works with smartphones and other mobile devices:

Content management for mobile websites

Content management for offline mobile apps

You may download a PDF copy of  Why you must use a  Website Content Management System .