The quality of the programming matters

The techniques described in this paper are all activities that can be carried out by non-technical users (with the exception of performance tuning). The other area that is also important is the build of the web-pages. There are many practices that should be followed by the programmer so it is essential that an experienced user interface programmer is utilised. At Turtle Technology we use both the common techniques but also make use of some less well-known mechanisms to write highly optimised code for the search engines.

Programming techniques are not the subject of this paper as here, we are documenting what non-technical users can achieve.