Jump the queue using search engine marketing

Depending on the Marketing Plan, a Search Engine Marketing (SEM) campaign may be appropriate. The benefits of a SEM campaign (e.g. Google AdWords ) is that it can quickly lift the profile/visibility of a site by having a description and link appear high in related search results. SEM may be Paid or Pay-Per-Click and requires budget and active management.

SEM will accelerate success but SEO is still required.

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