Hi Everyone, it's still wintertime in Sydney and if you
need a reason to return from the ski slopes, here is our winter
newsletter. We are having a busy season, being lucky to win some
great projects and developing new and old
partnerships. Our web and mobile
development capabilities continue to expand and we have
big plans around some exciting new projects in the near future. Our
newsletters tend to be focused on education rather than marketing
and this edition is all about search engine optimisation
(SEO).
Enjoy!
-Daniel Scott.
Our referral offer has been so successful that we have decided to continue it throughout the winter. If you refer a project to us, we will thank you by paying you a very generous referral bonus - so start referring!
Plan for ITMost organisations have a business plan, a financial plan and a
sales & marketing plan. But how many have a Technology
Plan? This often-forgotten document should address goals
in the business plan and the marketing plan and will contribute to
the financial plan. It will assist with budgeting for technical
expenditure and address the vital issues of security and disaster
recovery.
Depending on your requirements, it should cover the following
areas: technical infrastructure, website, workstation & server
software licensing, systems development, cloud services, security,
backup and failover.
Planning for SEO SuccessSEO should be treated as an initial project followed by ongoing improvement activity. SEO goals should be driven from the marketing plan which in turn is written to achieve business goals. SEO should not be driven by technologists. First the current state of SEO must be assessed - this will allow success to be quantified.
Read more about planning for SEO success.
KeywordsDefining appropriate keywords for your SEO campaign is critical. Marketing-related keywords are based on your products and services. Technical keyword analysis will then identify variants that will attract the most relevant traffic to your website. Once defined, your keywords should be applied to your website.
Read more about defining keywords for SEO and using keywords for SEO.
Compel Others to Link Back to Your
WebsiteThe other key activity is to increase the popularity of your site by persuading high quality websites to link to yours. Try to avoid reciprocal links - especially with commercial link farms. Where possible the links should be crafted to include relevant keywords. The ideal method of generating links is to build a website that is so compelling that people will want to link to it.
Find out more about how back-linking can help your SEO.
SEO and Social NetworkingMany businesses dabble with social networking - if targeted correctly the social networks can help to attain your SEO goals and promote your brand. Most of us have limited resources so it is prudent to focus your efforts on the social network that will work best for your business. Our social media site of choice is LinkedIn. Please follow us:
Find out which social network will work best for your business.
Search engine specialist, Phillip Dean is an expert in
maximising search engine rankings. He will analyse your
website for free and send you a report. No strings
attached. No fine print.
To activate the offer just Contact
us and tell us your website address, your primary keywords
(phrases) and list a few of your competitors.
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